As online businesses continue to take a larger percentage of total retail sales, many local brick and mortar businesses are adopting hybrid business models. While they are still available to their customers in person, they also know the importance of having an online presence as well.

For the local business, having a store not only allows the customer to see and feel the product they are about to purchase, but it also affords the business owner the opportunity to thank their customer for their loyalty in person. For consumers, this personal touch can never be matched when shopping online. It can be compared to receiving digital thank you messages instead of tangible business thank you cards. The latter simply has a more personal and memorable touch.

Still, as far as any marketing is concerned, whether your business is brick and mortar or completely online, you need a strong digital marketing strategy. Here are some of the best digital tools at your disposal for digital marketing going into 2021.

Social Media

Will people ever tire of social media? It seems every year more people and more businesses find their way to the busiest spaces on the internet, whether it’s Facebook, Twitter, or Instagram. For business, the keyword is the busiest. If you don’t have a social media presence, what’s stopping you? Not putting your business on social media is like passing up free rent in Times Square.

Social media simply makes it easy for people and businesses to connect. Your customers want you to have a social media page so they can keep up with you. If you’re behind the times here, it’s time to catch up.

Yelp and Other Review Pages

When consumers are in your area and they’re looking for a business just like yours, Yelp is going to be one of the first listings in their search results. It’s free to create your page or to claim it if it’s already been created. Not only does this make you easy to find, it also allows others who visit your store to rate their experience. Best of all, customers are more than happy to provide a rating.

Pay Per Click

PPC is still a thing and you should still be using it. It’s one of the most affordable marketing tools with high exposure available. It’s affordable because you only pay when someone clicks on your ad. Some of the best places to utilize PPC are Google Ads, Facebook Ads, Instagram Ads, and AdRoll. You can customize the audience you are targeting based on everything from age and gender to shopping habits.

Your eCommerce Platform

Last, if you utilize an online shopping cart, this is your chance to shine. As mentioned earlier, you can thank them during check out, but how much meaning does that really have? When they checked out you received their mailing address. Go above and beyond and send out actual business thank you cardsCan you imagine how appreciated your customer will feel when they open a card addressed specifically to them from your business?

Email Marketing

One of the best ways to stay in the forefront of your customers’ minds is through email marketing. With email marketing, you can update your customers on new products, the latest trends, and store changes. You can also use it to provide coupons and notify them of specials.

Purchase Cards

In addition to business thank you cards, Cards for Causes offers high-quality cards of varying themes for every occasion. When you send greetings to your customers, you’re also supporting a worthwhile cause. This means your not only making the day brighter for your customers but for a legitimate non-profit organization as well.